This is a blog dedicated to building in public, where founders can see what goes on behind the scenes at a venture-backed startup. Weekly internal team emails (on a delay) are juxtaposed against interviews and articles published in real-time.

Email Roy SanFilipo Email Roy SanFilipo

The model is working

January 17, 2023

With the imminent close of [ ] this week which was underwritten by [ ], we have our first ever deal that’s closing with an underwriter who's signed on to our new master services agreement with the latest fee schedule, as we mapped it out in the all-hands last week. This one could not have gone any better - the [ ] team was eager to get going, [ ] is a well funded venture backed company, and the webinar roadshow we did to market the deal was extremely well attended.

Read More
Email Roy SanFilipo Email Roy SanFilipo

A chance to celebrate us

January 9, 2023

It‘s such a rare and wonderful occasion that we can bring the team together for several days to celebrate all that we’ve accomplished in 2022.

We are all so focused on our day to day that it’s often so easy to forget the people behind the screen on Zooms and Huddles. Every one of you was brought on board not just because you’re the best at what you do with incredible potential, but also because of the contributions we knew you’d make to support and enhance the collaborative culture we strive to uphold.

Read More
Email Roy SanFilipo Email Roy SanFilipo

It's prediction time for 2023

January 3, 2023

It’s officially a new year and while it’s just a day on the calendar, it’s an opportunity to start anew. 2022 will be remembered for its market volatility and economic challenges as public markets closed out with its worst loss since 2008. Hype cycle asset classes like crypto and collectibles crashed down to earth. With all that as the backdrop, what can we expect for 2023? Below are a few of my predictions that I think could play out this year. 

Read More
Email Roy SanFilipo Email Roy SanFilipo

2022 was one for the ages

December 27, 2022

As we wind down the last week of the year, it was only right to look back on just how far we've come in 2022. In a year where every market, every sector, every asset class faced challenges that only come around once every decade or so, we managed to do what most could not - we put our heads down and just kept pushing in order to deliver, to execute, and to excel.

Here's a look back at how much we were able to accomplish in 2022, in a year that will go down as one of our best and most important ever as we make that strategic shift to becoming a pure play software company.

Read More
Email Roy SanFilipo Email Roy SanFilipo

Rest and recharge

December 19, 2022

It’s that time of year again, when the work begins to slow down a bit and clients start to shut things down for the holidays. These are often the important weeks of the year as we can spend quality time with friends, family, and those we love to remind ourselves what matters most in life.

I encourage all of you to take the time to rest and recharge and come back refreshed for the year to come. The journey for every startup is a marathon not a sprint and getting there is an exercise in resolve, perseverance, and sheer will to defy the odds.

Read More
Email Roy SanFilipo Email Roy SanFilipo

The first of many institutional partnerships to come

December 12, 2022

I'm pleased to announce that we have officially locked in our plan for the $[ ] in venture debt that's coming due on Thursday. After much back and forth, [ ] has agreed to take down $[ ] of the position, with an additional ~$[ ] being syndicated back out to our investors.

This was a combined effort by so many teams to get this over the finish line. Underwriting played a part in pulling together the materials and structure needed to support a new transaction with an investor like [ ] coming into the fold. Investor Relations and Syndicate had to start pulling together an order book on an extremely compressed timeline as documents and terms weren't locked in until last Friday.

Read More
Email Roy SanFilipo Email Roy SanFilipo

Staying on top of our industry

December 5, 2022

Amidst all the work being done internally on 2023 strategic planning, there's been quite a bit happening overall in the industry and several good articles that have come out in the past few weeks that are worth reading through.

Read More
Email Roy SanFilipo Email Roy SanFilipo

An era for builders

November 28, 2022

The last few years have been a portrait of excess without good governance. Startups raised at astronomical valuations, getting term sheets for fundraising rounds in days often times without even needing to provide a data room. If anyone ever tried to do real diligence, the company would push back and just go with the investor who didn't need it. After the rounds were done, the normal process of setting up a board, holding quarterly meetings, adhering to thresholds that required board approval, all went out the window. Founders felt empowered to do as they pleased because in their mind, investors needed them more than they needed investors. The downstream impact of these decisions have hit fairly close to home for us these last few weeks.

Read More
Article Roy SanFilipo Article Roy SanFilipo

Higher costs, labor shortages, and strained profit margins: A look at what small businesses could face under Trump

The gap between the president-elect’s claims and market expectations may offer temporary reprieve, but small businesses should prepare for turbulence.

A stark reality check looms for America’s 33 million small businesses: While campaign promises suggest dramatic economic shifts, market indicators tell a different story. This disconnect—between political rhetoric and market expectations—creates both uncertainty and opportunity for SMBs, which represent 43.5% of U.S. GDP and employ nearly half of private-sector workers. 

Read More
Email Roy SanFilipo Email Roy SanFilipo

Meeting in the middle

November 21, 2022

This past Wednesday we held our latest board meeting and it was our first real one in months given the amount of time dedicated to fundraising this year. It was also the first time we presented our plan for the upcoming year and the key workstreams we're going to be focusing on to help make that transformation into a pure play technology company.

All in all it was a productive discussion about where we came from, why we pursued the various paths we did, and where we go from here. Each workstreams' key initiatives were carefully dissected to assess whether we were spreading ourselves too thin or if there was a realistic chance to achieve these objectives.

Read More
Email Roy SanFilipo Email Roy SanFilipo

Institutional partnerships all around

November 14, 2022

It's been another productive week in the books for a multitude of reasons. First, we secured another commitment for the Series B from [ ]. They are keen to figure out ways to become not just investors but users of the platform as well to syndicate their club deals where they share deal flow with the counterparts.

More importantly, as the deadline looms large, we have locked in our timeline to refinance our venture debt with the Tier 1 investment bank. They've committed to take down $[ ]M, extend the term out for 18 months, and syndicate out the remaining $[ ]M to our investors.

Read More
Email Roy SanFilipo Email Roy SanFilipo

Survive and thrive

November 7, 2022

We went into the weekend with another $[ ]M commitment into our Series B from a new fintech focused fund that has been incredibly impressed with what we've built and the impact the platform can have on this very analog industry. We are now over the 2 month mark since the term sheet was signed and we're slowly but surely chipping away at the $[ ]M total we're aiming for, with a target for firm commitments and a final order book to be locked in before Thanksgiving. This market has made it one of the most challenging fundraising markets ever as many VCs are simply not deploying capital, others are promising a commitment and then downsizing it materially, and others are even committing and then backing out.

Read More
Interview Roy SanFilipo Interview Roy SanFilipo

TWIF: Private credit investing, art collecting, and building a $1B investment platform from the ground up

Nik Milanovic interviews Nelson Chu, founder of Percent, a private credit platform. Nelson shares his journey from starting in tech at Apple in 2007, through his finance roles at Merrill Lynch, Bank of America, and BlackRock, to founding multiple companies, including Lumenary and My Support. He discusses the inception of Percent in 2018, which has facilitated over $1 billion in transactions. Nelson emphasizes the importance of standardization in private credit, the role of venture capital in scaling his ventures, and his involvement in nonprofits like Yama Yama Malawi and Womankind. He also touches on his passion for art collection.

Read More
Email Roy SanFilipo Email Roy SanFilipo

Capital is the name of the game

October 31, 2022

A key part of our growth story in 2023 is going to have to come from increasing our total assets outstanding, regardless of whether we're underwriting the transaction or not. With our marketplace, we have the opportunity to generate revenue from borrowers, investors, and now underwriters as well.

Read More
Email Roy SanFilipo Email Roy SanFilipo

Our big reveal

October 24, 2022

It's been quite the hectic week and a half as we've managed to squeeze in 3 conferences back to back. ABS East, Opal's Family Office Conference, and Money 20/20. It's also a bit of a coming out party for us as this is the first stretch of conferences where we've had the chance to demo our platforms from end to end.

At ABS East, the team collectively took ~30 scheduled meetings over two days in Miami, predominantly with prospective underwriters.

Read More