This is a blog dedicated to building in public, where founders can see what goes on behind the scenes at a venture-backed startup. Weekly internal team emails (on a delay) are juxtaposed against interviews and articles published in real-time.
2022 was one for the ages
December 27, 2022
As we wind down the last week of the year, it was only right to look back on just how far we've come in 2022. In a year where every market, every sector, every asset class faced challenges that only come around once every decade or so, we managed to do what most could not - we put our heads down and just kept pushing in order to deliver, to execute, and to excel.
Rest and recharge
December 19, 2022
It’s that time of year again, when the work begins to slow down a bit and clients start to shut things down for the holidays. These are often the important weeks of the year as we can spend quality time with friends, family, and those we love to remind ourselves what matters most in life.
The first of many institutional partnerships to come
December 12, 2022
I'm pleased to announce that we have officially locked in our plan for the $[ ] in venture debt that's coming due on Thursday. After much back and forth, [ ] has agreed to take down $[ ] of the position, with an additional ~$[ ] being syndicated back out to our investors.
Staying on top of our industry
December 5, 2022
Amidst all the work being done internally on 2023 strategic planning, there's been quite a bit happening overall in the industry and several good articles that have come out in the past few weeks that are worth reading through.
An era for builders
November 28, 2022
The last few years have been a portrait of excess without good governance. Startups raised at astronomical valuations, getting term sheets for fundraising rounds in days often times without even needing to provide a data room. If anyone ever tried to do real diligence, the company would push back and just go with the investor who didn't need it. After the rounds were done, the normal process of setting up a board, holding quarterly meetings, adhering to thresholds that required board approval, all went out the window. Founders felt empowered to do as they pleased because in their mind, investors needed them more than they needed investors. The downstream impact of these decisions have hit fairly close to home for us these last few weeks.
Higher costs, labor shortages, and strained profit margins: A look at what small businesses could face under Trump
The gap between the president-elect’s claims and market expectations may offer temporary reprieve, but small businesses should prepare for turbulence.
A stark reality check looms for America’s 33 million small businesses: While campaign promises suggest dramatic economic shifts, market indicators tell a different story. This disconnect—between political rhetoric and market expectations—creates both uncertainty and opportunity for SMBs, which represent 43.5% of U.S. GDP and employ nearly half of private-sector workers.
Meeting in the middle
November 21, 2022
This past Wednesday we held our latest board meeting and it was our first real one in months given the amount of time dedicated to fundraising this year. It was also the first time we presented our plan for the upcoming year and the key workstreams we're going to be focusing on to help make that transformation into a pure play technology company.
Institutional partnerships all around
November 14, 2022
It's been another productive week in the books for a multitude of reasons. First, we secured another commitment for the Series B from [ ]. They are keen to figure out ways to become not just investors but users of the platform as well to syndicate their club deals where they share deal flow with the counterparts.
Survive and thrive
November 7, 2022
We went into the weekend with another $[ ]M commitment into our Series B from a new fintech focused fund that has been incredibly impressed with what we've built and the impact the platform can have on this very analog industry. We are now over the 2 month mark since the term sheet was signed and we're slowly but surely chipping away at the $[ ]M total we're aiming for, with a target for firm commitments and a final order book to be locked in before Thanksgiving. This market has made it one of the most challenging fundraising markets ever as many VCs are simply not deploying capital, others are promising a commitment and then downsizing it materially, and others are even committing and then backing out.
TWIF: Private credit investing, art collecting, and building a $1B investment platform from the ground up
Nik Milanovic interviews Nelson Chu, founder of Percent, a private credit platform. Nelson shares his journey from starting in tech at Apple in 2007, through his finance roles at Merrill Lynch, Bank of America, and BlackRock, to founding multiple companies, including Lumenary and My Support. He discusses the inception of Percent in 2018, which has facilitated over $1 billion in transactions. Nelson emphasizes the importance of standardization in private credit, the role of venture capital in scaling his ventures, and his involvement in nonprofits like Yama Yama Malawi and Womankind. He also touches on his passion for art collection.
Capital is the name of the game
October 31, 2022
A key part of our growth story in 2023 is going to have to come from increasing our total assets outstanding, regardless of whether we're underwriting the transaction or not. With our marketplace, we have the opportunity to generate revenue from borrowers, investors, and now underwriters as well.
Our big reveal
October 24, 2022
It's been quite the hectic week and a half as we've managed to squeeze in 3 conferences back to back. ABS East, Opal's Family Office Conference, and Money 20/20. It's also a bit of a coming out party for us as this is the first stretch of conferences where we've had the chance to demo our platforms from end to end.
The plan forward
October 17, 2022
The senior leadership team has had several productive meetings this week around 2023 strategic planning. The outcome of this is several workstreams that are going to be further developed over the next few weeks and presented in detail at our next all hands in November.
Better late than never
October 11, 2022
It's been a good week on the Series B front. As the final docs were signed and we began to take in wires, we also had several new commitments come through as well. These commitments were years in the making, with both dating back to 2019 when they first diligenced us.
Founder Notes Ep. 2 - A 400 bps reduction: A private credit success story
In this episode, I’m diving into how Percent helped one of our borrowers reduce their cost of capital by over 400 basis points while accessing $7 million in debt financing. I’ll walk you through how our platform empowered this borrower to grow, how we brought retail investors alongside institutions in this deal, and why this success story matters for the future of private credit. Tune in to get an inside look at how we’re leveling the playing field for investors and borrowers alike.