This is a blog dedicated to building in public, where founders can see what goes on behind the scenes at a venture-backed startup. Weekly internal team emails (on a delay) are juxtaposed against interviews and articles published in real-time.

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Setting the tone for the year

January 30, 2023

Nothing like starting the year off right! As we've been driving the point home consistently over the past few weeks, this year is all about hitting and exceeding our numbers in a year where most companies will struggle to make their projections. Thanks to everyone's efforts this month, we're going to come in at a forecasted [ ]  in revenue compared to our initial projection of [ ]. This is the first time we've actually exceeded our projected revenues in a given month in over half a year and it's been a long time coming.

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The industry benchmark

January 23, 2023

It's funny how the world works sometimes. For those who don't know, when we first started we were actually a blockchain company, touting the future of private credit and securitization on chain. We were doing "real world assets" as the crypto/blockchain community likes to call it, before it was in vogue. Fast forward a few years later, we've shied away from that vision for many reasons, most notably of which is that the blockchain really can't help that much with the securitization process as it exists today.

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Founder Notes Ep. 4 - Crisis, opportunity, and evolution: The Percent story

In this special episode, I sit down for a candid conversation with Prath Reddy, Percent's President and our first hire, to discuss how we've navigated major market shifts since founding the company. From COVID-19 to rapid Fed rate hikes, we explore how being nimble helped us turn crisis into opportunity, share an inside look at building a private credit platform, and discuss what excites us about the future of embedded finance.

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The model is working

January 17, 2023

With the imminent close of [ ] this week which was underwritten by [ ], we have our first ever deal that’s closing with an underwriter who's signed on to our new master services agreement with the latest fee schedule, as we mapped it out in the all-hands last week. This one could not have gone any better - the [ ] team was eager to get going, [ ] is a well funded venture backed company, and the webinar roadshow we did to market the deal was extremely well attended.

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A chance to celebrate us

January 9, 2023

It‘s such a rare and wonderful occasion that we can bring the team together for several days to celebrate all that we’ve accomplished in 2022.

We are all so focused on our day to day that it’s often so easy to forget the people behind the screen on Zooms and Huddles. Every one of you was brought on board not just because you’re the best at what you do with incredible potential, but also because of the contributions we knew you’d make to support and enhance the collaborative culture we strive to uphold.

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It's prediction time for 2023

January 3, 2023

It’s officially a new year and while it’s just a day on the calendar, it’s an opportunity to start anew. 2022 will be remembered for its market volatility and economic challenges as public markets closed out with its worst loss since 2008. Hype cycle asset classes like crypto and collectibles crashed down to earth. With all that as the backdrop, what can we expect for 2023? Below are a few of my predictions that I think could play out this year. 

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Founder Notes Ep. 3 - The art of the board: Building relationships that scale

In this special episode, I sit down for a candid conversation with Prath Reddy, Percent's President and our first hire, to discuss how we've navigated major market shifts since founding the company. From COVID-19 to rapid Fed rate hikes, we explore how being nimble helped us turn crisis into opportunity, share an inside look at building a private credit platform, and discuss what excites us about the future of embedded finance.

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2022 was one for the ages

December 27, 2022

As we wind down the last week of the year, it was only right to look back on just how far we've come in 2022. In a year where every market, every sector, every asset class faced challenges that only come around once every decade or so, we managed to do what most could not - we put our heads down and just kept pushing in order to deliver, to execute, and to excel.

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Rest and recharge

December 19, 2022

It’s that time of year again, when the work begins to slow down a bit and clients start to shut things down for the holidays. These are often the important weeks of the year as we can spend quality time with friends, family, and those we love to remind ourselves what matters most in life.

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The first of many institutional partnerships to come

December 12, 2022

I'm pleased to announce that we have officially locked in our plan for the $[ ] in venture debt that's coming due on Thursday. After much back and forth, [ ] has agreed to take down $[ ] of the position, with an additional ~$[ ] being syndicated back out to our investors.

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Staying on top of our industry

December 5, 2022

Amidst all the work being done internally on 2023 strategic planning, there's been quite a bit happening overall in the industry and several good articles that have come out in the past few weeks that are worth reading through.

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An era for builders

November 28, 2022

The last few years have been a portrait of excess without good governance. Startups raised at astronomical valuations, getting term sheets for fundraising rounds in days often times without even needing to provide a data room. If anyone ever tried to do real diligence, the company would push back and just go with the investor who didn't need it. After the rounds were done, the normal process of setting up a board, holding quarterly meetings, adhering to thresholds that required board approval, all went out the window. Founders felt empowered to do as they pleased because in their mind, investors needed them more than they needed investors. The downstream impact of these decisions have hit fairly close to home for us these last few weeks.

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Higher costs, labor shortages, and strained profit margins: A look at what small businesses could face under Trump

The gap between the president-elect’s claims and market expectations may offer temporary reprieve, but small businesses should prepare for turbulence.

A stark reality check looms for America’s 33 million small businesses: While campaign promises suggest dramatic economic shifts, market indicators tell a different story. This disconnect—between political rhetoric and market expectations—creates both uncertainty and opportunity for SMBs, which represent 43.5% of U.S. GDP and employ nearly half of private-sector workers. 

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Meeting in the middle

November 21, 2022

This past Wednesday we held our latest board meeting and it was our first real one in months given the amount of time dedicated to fundraising this year. It was also the first time we presented our plan for the upcoming year and the key workstreams we're going to be focusing on to help make that transformation into a pure play technology company.

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