This is a blog dedicated to building in public, where founders can see what goes on behind the scenes at a venture-backed startup. Weekly internal team emails (on a delay) are juxtaposed against interviews and articles published in real-time.

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The emotional rollercoaster of building anything great

The founder journey is a marathon not a sprint and while everyone talks about the physical toll starting a company takes on you, it's the emotional toll that is just as intense. Before Percent, I had built a consulting company called Lumenary and was fortunate enough to have Michael Cline, chairman of Accretive, as one of my clients and mentors. Working with him was an eye-opening experience that continues to shape how I view the founder journey today and why it is that we do what we do.

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Dream bigger

January 18, 2022

As we begin to think about how we as a company scale to reach that next level, one where we’re a true infrastructure solution in this market, it becomes clear that each team will need to go through a transformation from the top down to adapt to the ever changing needs of their organization.

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The missing piece of the puzzle

January 10, 2022

The week has finally arrived - the one where we make our intentions known that we are so much more than just another alternative investment platform. We are taking the first steps to demonstrate that this is a managed marketplace and a technology solution that makes lending happen. This week, our press release will go out announcing the release of our underwriter solution, priming our pipeline for the upcoming demos we are going to give to the prospective underwriters we've been keeping warm.

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Kicking off 2022 with a bang

January 3, 2022

I hope you all had a wonderful and restful holiday week. We're about to get right into the thick of things as January is shaping up to be one of our biggest and most important months ever. Over the four weeks, you will see four major strategic initiatives we've been working on come to life, one after another.

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How to set your product up for success in the market

Being a startup founder comes with a lot of challenges. Most founders know that starting won't be easy, but few of them are prepared that it will take much longer to get off the ground than anticipated. What's more, the product idea they begin with often won't be close to the product that eventually finds product market fit.

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The expanding role of private credit in tech

It's been a volatile time in markets. The combination of inflation, supply chain woes and geopolitical events have made it difficult to predict where capital markets or even the broader economy are headed. Despite these challenges, private markets and private credit in particular have held up well. In fact, according to Pitchbook, the industry’s AUM could grow to $16.1 trillion by 2027.

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