A week for the record books
January 31, 2022
What a week. I can't remember the last time in our company's history that we ever had such a flurry of activity in such rapid succession. Just like we had predicted, the world couldn't hear enough about us this past week. It wasn't all about press releases, it was a culmination of every teams' efforts in getting these key objectives over the finish line:
Quarterly Webinar: We had our highest attendance of our webinar ever on Wednesday, with over 100 attendees listening in live. Based on the feedback I got afterwards, there were a number of board members who had joined as well.
New Website: Late Wednesday evening, our investors got a firsthand look at what the new Percent was all about. The timing was strategic, as we had to go out with our press release announcing the acquisition of TCJ the following day and traffic would inevitably spike.
IP Acquisition from MidCap: After months of technical diligence and some intense negotiations, we were finally able to announce this strategic acquisition. Given the names involved, most importantly Apollo, this has been blowing up on many of our LinkedIns who have posted about it.
Mentions in FinTech Magazine: I was quoted on my thoughts around fintech ecosystems as a whole and how they impact the broader financial technology industry. These mentions are important as they help build brand recognition as people keep seeing our names over and over again.
Feature in LendAcademy: A full length writeup from one of the groups that hosts one of the most important industry conference (LendIt) that we attend every year. Even better than writeups, these full length features give our brand credibility as it demonstrate validation by the press of what we're building.
Partnership with MTAG: Cheating a bit here but couldn't go without mentioning it. To add to the marketing push, we are going out this week with our press release on our partnership with MTAG to implement collateral verification on our originator's assets, a new and critical part of our new credit risk framework.
All of this was strategically timed so that we could send an email out to prospective Series B investors, which went out last Thursday. The unprompted response from these investors has been fantastic and a flurry of meetings are being scheduled this week and next to kick off the process.
Thank you for all of your hard work, your late nights, and your dedication to our vision. You've helped deliver on every milestone, every initiative, and every feature release we've been talking about since we set these objectives in the middle of last year that were needed for a successful Series B - now let's go raise some money 💰
